COP NOTES - Colour and Subcultural Sublimation (More research...)
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| Pantone Colour of the Year 2016 release copy |
Learned a new word!!
SUBCULTURAL -being a group that has values which are different/against 'mainstream' culture
SUBCULTURAL -being a group that has values which are different/against 'mainstream' culture
- I came across an article, which I thought was quite amusing. I do agree with the idea of current consumers needing balance in their fast-paced, industrial, modern lifestyle.
- I also find it interesting that colours correlate with human psychology (mainly moods). They made an interesting point that due to 'modern day stresses' people tend to seek colours such as light purples, blues, pinks due to the soothing/calming atmosphere it gives off.
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| Kastor and Pollux (https://www.instagram.com/kastorandpollux/) |
- I'm usually inspired by fashion/fashion-photography blogs as they play with solid colours and patterns, perhaps a most effective approach to emphasise the product. Also works well with collages! (currently looking into this)
"The tonal pink and blue palette has been growing exponentially in popularity online since the emergence (circa 2010-11), purported death (circa 2012)...subculture of internet-fuelled art employing what can be described as a Tumblr aesthetic." (a passage from the journal)
- I'd like to point out how true this particular statement is, where the idea of 'aesthetics', simplicity and minimalism is something that is popular online. I feel that this approach is somewhat reflecting faux-nostalgia and 'hipster aesthetics'. Though I feel that this is something that is quite subjective as not everyone particularly like this digital aesthetic.
- Though I feel that due to the nature of trends, society, the internet, this sort of artistic approach are slapped into peoples' faces. Sometimes literally.
"Analysis of the genre points to Vaporwave operating within what can be described as an accelerationist framework; expanding, repurposing and exaggerating the techno-social processes of capitalism in order to provoke radical social change."
- Reading through this article it made me think that the idea of capitalism, consumerism, industrial and digital age might affect artists' practice (?) I feel that due to such things, it could change the way creative practitioners create work -I suppose in terms of who it is made for and how it's made, and less towards why.
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| SOCIAL EXPERIMENT! my current Instagram feed. I was trying out what society claims internet 'aesthetics' is and see people's reactions. |
"Softness as a weapon."
- The idea of 'softness' and pastels may relate to the derogatory of gender comments, a pro-female aesthetic. It is a tool to deconstruct and subvert patriarchal mindset. I think that it's quite a subjective statement, though there is some point to all these pinks and purple aesthetics.
- Though I feel that I often see these in commercial fashion, photography and some art. Then again, these commercial fashion are often modelled by women and catered for women.
- Also in relation to the digital age, photographs (especially Photoshop-ing them afterwards) in a way is already a digital way of capturing/painting 'art' or a scene (a modern media.
Graphic Design & Social Change, LOKI is an independent graphic design in Montreal. Founded by Kevin Yuen Kit Lo.
Article Link: https://www.lokidesign.net/journal/2016/2/22/the-
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