COP LECTURE 3: NON-LINEAR HISTORY OF IMAGE
Today's lecture discusses the general history of image-making and the power of visual communication, which I found very intriguing. Image-making dates back to cave paintings until as of this day. I found that from this lecture, image-making and visual communication could unify and be utilized in various ways.
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| Richard Long (1989) 'Red Earth Circle' |
Article link: http://www.contemporaryand.com/magazines/magiciens-de-la-terre/
From the lecture, this example of conceptual art intrigued me. Perhaps it was because this piece of work is open to interpretation, depending on the audience. Some say this artwork is controversial (culture appropriating) as a person from a first world country based it off of a culture from a third world country. That may be true to a certain extent, however I think that the continuity of a culture is what brings about unity.
Nevertheless, I think that images and artworks such as the one above communicates an idea, no matter how obscure it is. In return it generates a (emotional) response from the audience.
I was also introduced to the idea that some form of authority or power plays in image-making and visual communication. An example was addressed regarding the infamous painting of Mona Lisa and how it is considered to be the most famous painting. It made me think what makes it meaningful -is it because of the way it's made, the authorities of art or the fact that it had become commercialised. Galleries and institutions collect artefacts and artworks, giving them a sense of significance.
I find the persuasive power of image-making rather daunting. For instance, propaganda or campaign posters. As simple images could say a lot. The Guerrilla Girls (1985) and their movement clearly utilized visual communication and image-making to make a powerful social comment. They stated '5% Modern Art Section are women, but 85% of the nudes are female.' I find it rather interesting that art could be used as a platform to speak against power.